Taking place from 25th October – 5th November at the Tokyo Big Sight, Toyota announced the new global corporate initiative “Start Your Impossible” at its worldwide premiere at the 45th Tokyo Motor Show (TMS) 2017. Inspired by its partnership with the 2020 Tokyo Olympic and Paralympic Games, Toyota emphasized its commitment to become not only a car manufacturer, but also to take the responsibility of making “Mobility for All” a reality.
Drawing inspiration from athletes who challenge themselves on a daily basis, Toyota decided to rise up to the challenge with Concept-i – an artificial intelligence platform that forms a relationship with people and also to reduce the risk of accidents. Concept-i WALK helps access places that are not accessible in a car, whilst Concept-i RIDE provides easy wheelchair access for a personal transport vehicle.
With growing importance of artificial intelligence and connected vehicles, most Toyotas in Japan will be connected to its cloud-based Mobility Service Platform by 2020. Toyota is also developing “Chauffeur” and “Guardian” modes for its vehicles. Chauffeur mode is fully autonomous, while Guardian mode uses safety technology to assist a human driver.
During the TMS, Toyota announced the GR range of vehicles availability in Japan. The GR and GR SPORT would be available for the Vitz and the GR SPORT will be offered for the Prius PHV, Harrier, Mark X, Voxy, and Noah from September 19 at GR-specialized dealerships in Japan. The Vitz GRMN, 86 GR, Aqua GR SPORT, and Prius GR SPORT models would be added to the lineup at a later date.
Looking towards the future of TOYOTA GAZOO Racing, Toyota revealed the GR HV SPORTS Concept – a high performance model inspired by the TS050 HYBRID that competes in the FIA World Endurance Championship. This Concept represents a new way of enjoying cars by integrating both the thrill of a sports car and the environmental friendliness of an eco-car. It was showcased alongside other GR vehicles such as Vitz GRMN, GR 86, Yaris WRC and TS050 HYBRID.
In conclusion, Toyota has drawn audience’s attention with its futuristic concept vehicles and its firm commitment to bring ever-better mobility to more customers. This is very much in line with TOYOTA GAZOO Racing’s slogan “Pushing the limits for Better” and commitment to building “ever-better” cars under the extreme conditions of motorsports. No matter what the challenge, we will keep competing to bring the freedom, adventure and joy of driving to everyone, whilst technology frees us to push the limits – our own limits and those imposed by physical or social forces.